The award-winning technology is allowing people who are blind or have low vision to follow tennis games through sound in real time.
Congratulations to Tennis Australia, AKQA, and Monash University for winning the 2021 Innovation award by the Australian Finance Review (AFR) and the Silver Lion award at the 2021 Cannes Lions Awards.
Action Audio is an online audio stream designed to make the Australian Open and sports broadcasts accessible for 285 million people globally living with a visual impairment. By applying sound design principles to ball data, blind and low vision audiences can follow the ball speed and trajectory, its proximity to the line and a player’s shot type in 3D audio.
A big thank you to our visually impaired tennis players in Melbourne, Australia for contributing to the co-design of this new product. Action Audio will be showcased again at the 2022 Australian Open and other events.
Learn More: Action Audio